Playbooks
Playbooks for the AI-run business.
The systems we design and ship, written up as blueprints — what they kill, how they run, and the diagrams we'd draw on your whiteboard.
Featured · Agent systems
What it looks like when AI agents staff an entire company
We modelled a seven-department business run by 133 scoped agents under a human oversight layer — sales research, support triage, finance reconciliation, content, and the plumbing between them. The surprise isn't that it works; it's where it breaks, and why the human layer is the load-bearing wall.
7
Departments
133
Scoped agents
~$500/mo
Token spend, not payroll
Playbook 001 · Agent systems · 12 min · read the playbook →
Human oversight
approve · escalate · own the judgment calls
Sales
24 agents
Marketing
21 agents
Support
28 agents
Finance
14 agents
Ops
22 agents
HR
9 agents
Engineering
15 agents
one shared memory · one audit log · every action reversible
Voice AI · Trades
Marketing for urgent-service trades is an answering problem
When water is coming through the ceiling, nobody browses. They panic-search, call the first number, and hire whoever answers. The whole funnel is the first ring.
the ad money is wasted if nobody answers the phone
Playbook 002 · 8 min · read the playbook →
Patterns
Ten industries, one operational leak
Across every audit we run, the biggest cost hides in the same two places: friction moving data between systems, and latency in communication. The uniforms change; the leak doesn't.
same disease, ten uniforms — the fix is always the boring middle
Playbook 003 · 10 min · read the playbook →
Sales systems
A sales research system that ends the 70% problem
B2B reps spend most of their week scraping, verifying and hunting decision-makers. The fix is a nightly research pipeline that hands every rep a ranked call list by morning.
reps sell; the system does the 70% that wasn't selling
Playbook 004 · 9 min · read the playbook →
Regulated industries
An AI marketing department for a law firm
Legal marketing is expensive because compliance review sits on every word. The answer isn't less review — it's a pipeline where the ethics check happens before the partner ever sees a draft.
the gate stays human — it just stops being a bottleneck
Playbook 005 · 11 min · read the playbook →
Field services
Contractors don't have a marketing problem
They have a follow-up problem, an intake problem, and no visibility into either. When the owner is on a ladder, leads go cold — no ad budget fixes that. An intake agent does.
not a marketing problem — a follow-up problem
Playbook 006 · 7 min · read the playbook →
Browse all
Every playbook, one click.
001 · Agent systems
What it looks like when AI agents staff an entire company
12 min · open the playbook →
002 · Voice AI · Trades
Marketing for urgent-service trades is an answering problem
8 min · open the playbook →
003 · Patterns
Ten industries, one operational leak
10 min · open the playbook →
004 · Sales systems
A sales research system that ends the 70% problem
9 min · open the playbook →
005 · Regulated industries
An AI marketing department for a law firm
11 min · open the playbook →
006 · Field services
Contractors don't have a marketing problem
7 min · open the playbook →